Last updated: August 2026

China Business Bridge (“we”, “us” or “our”) provides sourcing, consultancy and business support services to businesses and individuals working with suppliers, manufacturers and other partners in China.

We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, and your rights in relation to that information.

1. Information We Collect

We may collect personal information that you provide to us when you:

• Submit an enquiry through our website
• Contact us by email, telephone, messaging applications or social media
• Enquire about or purchase our services
• Work with us on a sourcing, manufacturing or other business project

This information may include:

• Your name
• Email address
• Telephone number
• Company or business name
• Website or social media details
• Information about your product, business, suppliers or project
• Any other information you choose to provide to us

We may also collect limited technical information when you use our website, such as your IP address, browser type, device information and information about how you interact with the website.

2. How We Use Your Information

We may use your personal information to:

• Respond to enquiries and requests for our services
• Assess whether and how we may be able to help with your project
• Provide sourcing, consultancy and other business support services
• Communicate with you about your project or our services
• Identify, contact or communicate with suppliers, manufacturers or other business partners where necessary to provide an agreed service
• Process payments and maintain business records
• Improve our website and services
• Comply with legal, regulatory, tax and accounting obligations
• Protect our legitimate business interests and prevent fraud or misuse

We will only use your personal information where we have a lawful basis to do so.

3. Legal Basis for Processing

Depending on the circumstances, we may process your personal information on one or more of the following legal bases:

Contract: where processing is necessary to provide services you have requested or to take steps at your request before entering into a contract.

Legitimate interests: where processing is necessary to respond to enquiries, operate and improve our business, communicate with clients and potential clients, protect our business interests, or provide our services, provided those interests are not overridden by your rights and interests.

Legal obligation: where we need to process information to comply with applicable legal, regulatory, tax or accounting requirements.

Consent: where we have specifically asked for your consent for a particular use of your information. Where we rely on consent, you may withdraw it at any time.

4. Sharing Your Information

We do not sell your personal information.

We may share personal information where reasonably necessary with:

• Suppliers, manufacturers and potential business partners where this is required to assess or carry out your project
• Payment processors
• Website hosting, email, communications and other technology providers
• Professional advisers such as accountants or lawyers
• Government, regulatory or law-enforcement authorities where required by law

We will only share information that is reasonably necessary for the relevant purpose.

Where your project requires us to contact a supplier, manufacturer or other third party on your behalf, information about you, your business, your product or your requirements may need to be shared with that party.

5. International Transfers

China Business Bridge operates internationally, including between the United Kingdom and China.

As a result, your personal information may in some circumstances be accessed, processed or transferred outside the United Kingdom, including in China, where this is necessary to respond to your enquiry or provide agreed services.

Where UK data protection law requires safeguards for an international transfer of personal information, we will take reasonable steps to ensure that an appropriate lawful transfer mechanism or other permitted basis is used.

6. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing services, maintaining business records, responding to enquiries, resolving disputes and meeting legal, accounting or tax obligations.

The appropriate retention period will depend on the nature of the information and our relationship with you.

Where information is no longer reasonably required, we will delete it or otherwise dispose of it appropriately.

7. Cookies and Website Analytics

Our website may use cookies and similar technologies to operate correctly, understand website usage and improve the user experience.

Some third-party services used by the website may also place cookies or collect technical information.

Where required by applicable law, we will request consent before using non-essential cookies.

You can also control or delete cookies through your browser settings.

8. Data Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

9. Your Rights

Depending on the circumstances and applicable data protection law, you may have rights in relation to your personal information, including the right to:

• Request access to personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information
• Request restriction of processing
• Object to certain processing
• Request transfer of your information where applicable
• Withdraw consent where processing is based on consent

You also have the right to object to processing based on legitimate interests in circumstances provided by applicable law.

If you wish to exercise any of these rights, please contact us using the details below.

You may also have the right to complain to the UK Information Commissioner’s Office or another relevant data protection authority.

10. Third-Party Websites

Our website may contain links to websites operated by third parties.

We are not responsible for the privacy practices, security or content of third-party websites. You should review their privacy policies before providing personal information to them.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, services, website or legal obligations.

The latest version will be published on this page with the date of the most recent update.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact:

China Business Bridge

Email: toby@chinabusinessbridge.co.uk